Successful Catalog Parties
Many Designers focus only on home parties and are hesitant to encourage
catalog parties. Catalog parties are sometimes more convenient to our
hostesses, therefore you should never discourage a catalog party! Often
hostesses will totally just cancel all together if she feels she is being
pressured into doing something she does not want to. If a hostess wants to
try a catalog party, allow her to! Not only will you increase your sales
through a catalog party but they can also be great opportunities to expand
your business by showing your catalog to new people in your community!
If the party turns out successful, your hostess is more likely to agree to
an in home show in the future!
Catalog parties can be very successful in increasing sales and
bookings if the hostess is coached properly! Here are some ideas for
coaching your hostesses to achieve a successful catalog party.
1- Provide your Hostess with a Wish List and ask her to pick out the items
she would love to have for free and 1/2 price. Then, determine what she will
need to achieve those results. By doing so, your Hostess will have a goal to
work towards.
2- Make sure the hostess has a Who to Invite list to add all of her friends
and family on. She can then use that list to be sure she not only contacts
them but follows up as well. Be sure that she has enough catalogs and
coach her to invite people to shop from the online catalog as well.
3- Establish a start date as well as an end date. Let her know you will be
contacting her on that date to close her party. Otherwise, you could
be faced with a month long catalog show! If she has a date she must close
by, she will work more diligently to collect the orders in a shorter time
frame.
4- Remind your hostesses to ask everyone if they would be interested in
hosting their own party and she can still qualify for more rewards for
getting bookings, either in home or catalog parties. Be sure to attach
to each catalog a special invitation or promotion inviting each person to
book a home party. Make the most out of any promotion being offered by
the company or make up your own!
5-Call the hostess at least twice throughout her book party to see if she
needs any additional catalogs or order forms. Doing so will provide
you with the opportunity to "check in," see how things are going, and to
keep her motivated. Ask her how she is doing with collecting orders
and who so far is interested in booking a home party. Of course, ask
her if she has any questions you can help her with.
6- If the catalog party is local instead of having the hostess deliver the
products, you could, as an option, make all or some of the deliveries.
Delivering the product will give you the chance to meet each customer, to
introduce yourself, and to offer your services to them. By meeting the
customers you can possibly gain future shows or recruits.
